Product Philosophy
Niche is more than a product company, it is a philosophy. A holistic concept for total beauty, with a harmonious blend of products and services.
Niche products are sulphate free, EDTA free, paraben free, sodium chloride free, and free from animal tested ingredients.
Safflower oil: promotes hair growth and healthy skin. As it contains Vitamin E, Hydresia(TM), Safflower seed extract is a liposomic material, which is superbly hydrating, from a renewable, green source. The use of silicones is completely negated with this ingredient.
Shea butter has been used for centuries to protect and rejuvenate hair and skin providing added detaingling, while imparting long-lasting shine from a natural, non-silicone source.
Vitamins A, C and E.
Quaternised Wheat protein for shine and strength, and a starch derivative which increases effective shaft diameter, giving lift and volume to otherwise limp hair.
Silk Amino Acids: Hydrolized from pure silk fibres, Silk amino acids have a lower molecular weight than silk protein powders and are good for penetrating and moisturizing hair and skin. The hair is left feeling silky smooth and without friction or frizz.
In creating our product formulas, our first priority was and is to use the highest quality, organic ingredients available. Niche proudly displays its percentage of organic and naturally derived ingredients for every product we make. You will have a difficult time getting most manufacturers to put their percentages in print, but Niche does because we are committed to transparency, which leads to a clean earth.
We thank you for doing your research before buying.
Niche formulas — Organic ingredient levels represented as a percentage per product.
Conditioners
| Unscented Conditioner | 99.3% |
| Everyday Conditioner | 99.0% |
| Moisture Conditioner | 99.1% |
| Gloss Conditioner | 99.2% |
| Strengthening Conditioner | 99.2% |
| Soft and Silky Conditioner | 99.2% |
| Styling Conditioner | 99.2% |
Shampoos
| Unscented Shampoo | 99.2% |
| Everyday Shampoo | 98.8% |
| Moisture Shampoo | 98.95% |
| Gloss Shampoo | 98.95% |
| Strengthening Shampoo | 99.0% |
| Soft and Silky Shampoo | 93.1% |
| Styling Shampoo | 93.05% |
| Volume Shampoo | 96.1% |
| Transition Shampoo | 90.2% |